Is Cider Fast Fashion? Uncover the Popular Brand

Important points to remember:

Cider, or Shop Cider, is a trendy clothing brand that brings out new styles really fast. So, Is cider fast fashion? Know this in this blog
The brand mostly uses social media to tell people about their clothes and get them interested.
Although cider is trying to become more eco-friendly, there is still a lot of work to be done to reduce its impact on the environment.

The Rise of Cider: A Brief History

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In the fast-changing world of fashion, cider stands out as a major player. It started in 2020 when four friends decided to create a brand that would become a global fashion sensation. From its humble beginnings, cider’s journey has been remarkable. The brand’s initial mission was simple: to offer stylish clothes for women fast and at affordable prices, making fashion accessible to the masses.

Cider’s focus on catering to dynamic consumer preferences and quick adoption of runway trends captured the attention of fashion-conscious women looking for trendy style without breaking the bank.

This goal, along with clever marketing, catapulted cider into the spotlight. Currently, the brand has a large social media following, particularly on TikTok and Instagram, with more than 4 million followers. This popularity has made it one of the most sought-after fashion brands in the world.

However, despite its popularity, cider has been criticized for its unsustainable and unethical practices. So is this criticism justified? In the next section, we’ll examine Cider’s commitment to sustainability and ethics to determine whether or not it truly qualifies as a fast fashion brand.

Is Cider a Fast Fashion Brand?

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Cider can be seen as an instant clothing brand as it also brings out new collections several times a month, and its clothes are reasonably priced.

Ethical fashion brands promise to treat workers well, pay fair wages, follow fair trade principles, care for animals and ensure suppliers follow ethical guidelines. While cider has attempted to address these concerns, it has been criticized for not fully committing to ethical practices.

Is Cider Ethical?

Terms of Employment

is cider fast fashion

The fast fashion industry employs more than 75 million textile workers worldwide. Despite developing many economies, workers are often underpaid and face dangerous conditions.

     About 98 percent of textile workers do not earn enough to meet basic needs such as food and shelter. Surprisingly, some brands use child labor. The International Labor Organization estimates that about 170 million children work, most of them in the textile industry for consumers in the United States and Europe.

     While Cider says it has a zero-tolerance policy, it’s unclear how they enforce it. There is little evidence that cider partners follow these rules.

Sourcing issue

Cider claims to have an ethical supply chain, but this is not entirely clear. On their website, they mention three Chinese suppliers but don’t give much information about their circumstances.

Animal welfare

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Cider avoids animal fibers such as fur and leather but uses wool without specifying where it comes from. This is concerning because the wool industry is notorious for animal cruelty.

However, the brand uses wool for some of its products and doesn’t state how it sources the wool. This issue is of grave concern, as the wool industry is infamous for its animal cruelty (PETA, 2023).

Is Cider Sustainable?

is cider fast fashion

Cider is trying to be more environmentally friendly. They use recycled materials for some products and even have a bamboo clothing line. But overall, cider still hurts the environment.

They have a collection called Recycled Cider, which uses certified recycled materials. However, most cider clothes are made from synthetic fabrics such as polyester and nylon. These materials cause problems for the environment:

Microplastic pollution

Synthetic fabrics release tiny plastic fibers when washed. They end up in water bodies, make up a significant portion of marine microplastics, harm marine life and potentially enter the human food chain.

Water Pollution

Textile dyeing and treatment contributes to about 20% of global water pollution. The water used in this process often becomes unusable for humans.

Non-biodegradable

Synthetic fabrics, such as cider fabrics, don’t break down in landfills, which add to large amounts of waste.

Climate Change

The production of fossil fuel-derived synthetic fabrics contributes heavily to carbon emissions, fueling climate change.

In addition to using harmful materials, Cider lacks clear waste management and recycling policies. They mention the use of ‘membrane technology’ for wastewater but do not provide much detail.

Fast Fashion Brands Similar to Cider

Shein

Shein is a lot like Cider because it makes clothes super fast. People like Shein because its clothes are trendy and cheap, but there’s a problem. A study by Greenpeace in Germany found that 15% of Shein’s products have too many harmful chemicals, more than what the EU says is okay (Greenpeace International, 2022).

Fashion Nova

Fashion Nova is another fast fashion brand that’s really popular on social media, especially Instagram. Celebrities like Cardi B, Kylie Jenner, and Amber Rose promote it. But, despite all the glamour, Fashion Nova has gotten a lot of criticism for hurting the environment and not treating workers well (Kitroeff, 2019).

Zara

Zara is a fashion brand that’s often credited as having the first successful business model in the fast fashion industry. The brand is a subsidiary of Inditex, the largest fashion retailer in the world.

The company promised to use eco-friendly materials in all its clothes by 2025, but some think it’s just pretending to be environmentally friendly. They haven’t said they’ll make less clothes or slow down how fast they make them. The company puts out 20 new collections every year and goes from designing to selling in about five weeks. This shows they’re not really focused on being sustainable in the long run.

How to Find Ethical and Sustainable Fashion Brands

is cider fast fashion

Cheap and fast fashion brands like Cider, Sheen, and Fashion Nova don’t really make clothes that are good for the earth or the people who make them. If you’re worried about how your clothes affect the world, here are some things you can do:

Choose brands that tell you everything

Brands like Cider don’t share much about where they get their ingredients and how they treat their workers. Go for brands that tell you everything, like Gray State, MedTrade, and Tantree.

Check Certifications

Brands that care about the environment and people usually have special certifications, such as Fairtrade, OEKO-TEX, or Certified B Corp. These show that the brand follows certain ethical and environmental principles.

Choose clothes from better materials

Look for brands that use good materials like organic cotton, hemp, lyocell (tensil), linen, and recycled polyester. These materials are better for the earth. Some of the brands that do this are Under Protection, Meet the Label, and Vestire Collective.

Go for brands that take it slow

Instead of brands that make clothes quickly and throw them away, choose brands that make clothes that last a long time. Brands like Transcend follow this slow fashion idea.

Look for clear plans for waste management

Brands with clear waste plans are good. The best have zero-waste plans, upcycling, or take-back programs to reduce waste.

Choose brands that treat workers well

Choose brands that ensure workers are fairly compensated and work in safe conditions. Look for Fair Trade certification to be sure

Buy clothes that last

Fast fashion brands make cheap clothes that don’t last. Choose brands that use good materials to make clothes that last a long time.

For more fashion tips and guides visit to our fashion page

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